Fiona Gould

Fiona has held a number of demanding marketing/management positions in various major life science businesses and her key interest is facilitating the development and implementation of customer-focused, sustainable, value-adding strategies. Coaching cross-functional teams through the Market Focus processes - so that they not only produce robust, implementable plans, but also gain insights and personal development opportunities - provides the greatest satisfaction.

Fiona believes the Market Focus principles can be of real value both to new teams, helping them make their first important steps forward, and to more experienced teams and businesses, who want to develop and refine their competitive advantage.

To add even greater value, Fiona is also an expert in qualitative research. Successfully conducting in-depth discussions with senior managers of our clients' key customers about their strategies, needs and attitudes can provide a potentially mind-set changing input into the Market Focus processes - especially segmentation and value proposition development in existing and new markets.