Market Focus Consulting Ltd
Business and Technology Centre
Bessemer Drive
STEVENAGE
SG1 2DX
United Kingdom

Tel: +44 (0)1438 729353
Fax: +44 (0)1438 362643
e-Mail: karen_bloye@mfc-online.com

“We needed a new business approach for our products and the process we used, starting with what the market needed, was the right way round. It had the added benefit of improving team cohesiveness and a common understanding, particularly for those outside of the sales and marketing team”.
John Barnes, Syngenta - China

“Market Focus have the ability to get things across, to simplify and demystify things. They don’t pretend or dress things up as magical – they demonstrate tools that provide insights”.
Michael Bellamy, GE - UK

“Market Focus guided the teams through the process to understand the business, the competitive position and the market dynamics. We could have done it ourselves, but Market Focus have the experience and bring both the process and the impetus that gets you to actually do it”.
Martin Casey, Huntsman - Belgium

“Market Focus consults by facilitating and using their processes to harness the technical skills and knowledge of their clients to produce some concrete output – they don’t tell us the right answer, they lead us towards it”.
Martyn Collins, Orynova - Japan

“Market Focus brought a structure and a discipline to the process which helped us achieve greater clarity and in a shorter time than we could have on our own”.
David Cottrell, National Starch - UK

“The value comes from the whole Market Focus process – it makes the business think outside of the box; forces people outside of the day-to-day and creates an environment where they can think differently; think five years out; reinvent themselves. The ability to bring in world class professors like J-P Jeannet adds to the stimulation”.
Tony Hankins, Huntsman - USA

“Market Focus are very responsive and flexible – very good at keeping in tune with their customer’s requirements and expectations and being responsive to those”.
Andy Hurst, Synetix - UK

“It can be a struggle to try and get organisations to embrace the customer. Market Focus bring the energy and drive to help make things happen – to meet the customer’s needs – both the articulated and, more rewardingly, the latent needs”.
David MacLeod. The Cabinet Office - UK

“Market Focus bring a broad perspective on the practical application of marketing. The theory isn’t difficult – but being able to give examples of different companies you’ve worked with – what they did – that does help”.
Nicky Watson, ABB - UK

(Source: Market Focus Client Research 2001/2002)