Fiona Gould

Fiona has held a number of demanding marketing positions in various major life science businesses. These have included:

• Marketing Management in Germany
• Global Strategic Product Management with a focus on Asia Pacific.

Fiona’s key interest is facilitating the development and implementation of customer-focused, sustainable, value-adding strategies. Coaching cross-functional teams through this process provides the greatest satisfaction – both at the management team level, and throughout the organisation, which is critical for successful strategy implementation. Fiona believes the Market Focus principles can be of real value to new teams, helping them make their first important steps forward, and to more experienced teams and businesses, who want to develop and refine their competitive advantage.

She really enjoys proving to scientists, engineers and sales people, that they can become excellent marketing people!