Our Philosophy and Approach

 

 

 

 

 

 

Market Focus Consulting Ltd
Business and Technology Centre
Bessemer Drive
STEVENAGE
SG1 2DX
United Kingdom

Tel: +44 (0)1438 729353
Fax: +44 (0)1438 362643
e-Mail: karen_bloye@mfc-online.com

Linking our work to the bottom line
All our projects and programmes are based on delivering improved financial performance. Our prime driver is to see our clients prosper. All our consultants have had direct, hands-on business experience with responsibility for implementing business strategies and marketing programmes within large companies.

We all understand the crucial need to demonstrate the commercial and financial benefits of proposed plans and projects and of the need to be able to track and measure the results on an ongoing basis.

At Market Focus we have been able to demonstrate the tangible and financial improvements that have resulted from our involvement, for every client with whom we have worked.

Listening and learning
One of the most important elements in ensuring that our advice and input is valuable to all clients is the need to understand your business, its objectives, its strengths and weaknesses. This involves understanding your strategic marketing and innovative capabilities. Getting this level of insight and understanding often requires some form of diagnosis, audit, internal or external research. While these processes are not always necessary, we never undertake a project unless we feel we have a thorough understanding of the business and its issues and opportunities.

Once we have this information and once we understand how it matches your business priorities, we compile a programme that could involve any combination of activities, including strategic plan development, one-to-one coaching, change management, communications, training and facilitation. Every item is tailored for each individual client.

Stimulating thinking
Businesses everywhere constantly seek new and unique ways of growing and adding value. Although there are seldom any quick and easy answers to these needs, we know that the potential to achieve new insights within a company is often at the heart of realising these ambitions. Market Focus has developed numerous tried and tested processes for stimulating thinking and inspiring lasting improvements.

These can be combined and adapted in a variety of ways to tackle a range of business issues and challenging situations. The most popular elements of these programmes are:

  • training in fundamental skills
  • coaching through to implementation
  • supporting communication strategies.

Credible and persuasive communication
Building strategies and marketing plans, introducing major change, integrating acquisitions, none of these can be done in a day.

Many businesses waste large sums of money by trying to compress these activities into impossible timeframes. People need time to think and analyse and talk, to buy into initiatives, to change their stance and behaviours. Our programmes are designed to allow this. The mix of techniques and skills ensures complete buy-in, support and understanding, and, if clients need us to, we stay with the process as it unfolds to make sure that the investment really bears fruit.